lolol
Soju

lolol is a vegetable flavored soju brand that's simple, vibrant, and fully plays into its out of the ordinary nature to create a fun social drinking experience. I started with the brand name "lolol" to play into the light hearted nature of the product and to further catch the attention of its primary audience of young adults.

 

To counteract the verbal oddity of vegetable flavored soju I used vibrant colors and minimalistic shapes to illustrate the vegetables as something sweet and inviting. And finally to add interactivity between the product and the consumer I used matching color balls as the caps of the bottles; inspired by Japanese marble soda.